Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution.Ivan Chermayeff
I've been amazed at how often those outside the discipline of design assume that what designers do is decoration. Good design is problem solving.Jeffery Veen
Like all forms of design, visual design is about problem solving, not about personal preference or unsupported opinion.Bob Baxley
Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.Tim Cook
The experience of learning how to get straight to the core of a problem proved to be of immense value later when I had a long succession of responsibilities in large, complex government departments.Elliot Richardson
Intelligence is what you use when you don't know what to do: when neither innateness nor learning has prepared you for the particular situation.Jean Piaget