1932 - 2017
Ivan Chermayeff was a prominent American graphic designer and illustrator, born on June 6, 1932, and passed away on December 2, 2020. He was well-known for his contributions to visual identity and branding, co-founding the design firm Chermayeff & Geismar, which created iconic logos for companies such as NBC, National Geographic, and Mobil. Chermayeff's work is celebrated for its bold simplicity and innovative use of color and form.
Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution.