Build something 100 people love, not something 1 million people kind of like. — Paul Graham

Build something 100 people love, not something 1 million people kind of like.

Author: Paul Graham

Insight: Most of us chase popularity when we should chase obsession. That one friend who genuinely loves what you make is worth more than a thousand passive followers—they'll actually use it, tell others, and stick around. Quality beats scale every single time.

Source: Do Things That Don't Scale, 2013

Build something 100 people love, not something 1 million people kind of like.

Paul GrahamDo Things That Don't Scale, 2013

Insight

Most of us chase popularity when we should chase obsession. That one friend who genuinely loves what you make is worth more than a thousand passive followers—they'll actually use it, tell others, and stick around. Quality beats scale every single time.

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Paul Graham

Paul Graham is a computer scientist, entrepreneur, and a co-founder of the influential startup accelerator Y Combinator. He is best known for his work in the field of computer programming languages, as well as for his essays on entrepreneurship and technology, which have gained a wide following in the tech industry.

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