Churn is the worst reason to have slow growth. Churn means you're not just unknown, or that there's a big thre... — Paul Graham

Churn is the worst reason to have slow growth. Churn means you're not just unknown, or that there's a big threshold to sign up. It means people are actually trying the product and deciding they don't like it.

Author: Paul Graham

Insight: High churn is secretly worse than obscurity—at least unknown products have potential. When people actively leave, you're not facing a marketing problem; you're facing a product problem. That gap between promise and reality is the hardest one to fix.