Branding by definition has to be distinctive. But good design, like math or science, seeks the right answer, a... — Paul Graham

Branding by definition has to be distinctive. But good design, like math or science, seeks the right answer, and right answers tend to converge.

Author: Paul Graham

Insight: Great design feels inevitable in hindsight—like it couldn't be any other way—which is why the best brands often look similar to each other. Standing out requires solving the same fundamental problem everyone else is solving, just more honestly.

Source: Good Design, paulgraham.com, 2009