/Quotes
7 quotes

Jonathan Ive

born 1967

Jonathan Ive is a British industrial designer best known for his work at Apple Inc., where he served as Chief Design Officer. He played a pivotal role in the design of iconic products such as the iPhone, iPad, and MacBook, significantly influencing contemporary product design and aesthetics. Ive's contributions have earned him numerous accolades, including being named a Knight Commander of the Order of the British Empire in 2012 for his services to design and enterprise.

  1. We don't do focus groups - that is the job of the designer.

    Jonathan Ive
    #design#creativity#autonomy

  2. [the design process] is about designing and prototyping and making. When you separate those, I think the final result suffers.

    Jonathan Ive
    #design#process#creation

  3. If something is going to be better, it is new, and if it's new you are confronting problems and challenges you don't have references for.

    Jonathan Ive
    #new#challenges#growth

  4. As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.

    Jonathan Ive
    #design#discernment#authenticity

  5. We say no to a lot of things so we can invest an incredible amount of care on [what we do].

    Jonathan Ive
    #care#investment#priorities

  6. It's very easy to make something that is new. So we are trying to make things that are better.

    Jonathan Ive
    #creation#improvement#innovation

  7. True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.

    Jonathan Ive
    #simplicity#process#understanding