Quote  ·  Added 20 March 2026

[the design process] is about designing and prototyping and making. When you separate those, I think the final result suffers.

Filed underdesign·process·creation

Reading

AI generated

Thinking and doing can't wait for each other

Most of us treat thinking and doing as separate phases. We plan, we deliberate, we finalize our ideas—and only then do we build. But here's what actually happens in that gap: our carefully reasoned plans meet reality and immediately become obsolete. The details we thought we'd figured out in our heads reveal themselves as problems only when our hands encounter them.

When you're making something—whether it's a backyard garden, a presentation, or a new habit—the act of building teaches you things planning never can. You discover that the spacing feels wrong before the measurements say it's wrong. You feel where the awkwardness lives. That feedback loop between thinking and making is where real learning happens. If you wait too long to start, you're essentially designing blind.

The practical shift here is subtle but powerful: it means starting messier and earlier than feels comfortable. It means your first draft, your prototype, your experiment shouldn't wait for perfection. Prototyping isn't what you do after you've figured something out—it's how you figure something out. The final result doesn't suffer from mixing thinking and making; it actually becomes possible because of it.

Jonathan Ive

b. 1967

Jonathan Ive is a British industrial designer best known for his work at Apple Inc., where he served as Chief Design Officer. He played a pivotal role in the design of iconic products such as the iPhone, iPad, and MacBook, significantly influencing contemporary product design and aesthetics. Ive's contributions have earned him numerous accolades, including being named a Knight Commander of the Order of the British Empire in 2012 for his services to design and enterprise.

Comments

Sign in