[Users] make their credibility-based decisions about the people or organization behind the site based upon the site's overall visual appeal.Stanford Persuasive Technology Lab
[Users] said they were more likely to believe Web sites that looked professionally designed.Stanford Web Credibility Study
Governing today means giving acceptable signs of credibility. It is like advertising and it is the same effect that is achieved - commitment to a scenario.Jean Baudrillard
The most effective check and balance on government has been an independent press which maintains its credibility by ensuring that its criticism is balanced and based on fact - based indeed on solid journalistic work.Walter Cronkite