The Stanford Persuasive Technology Lab, founded by Dr. B.J. Fogg in 1998, is a research group at Stanford University focused on the design and impact of digital technologies that influence human behavior. The lab explores how technology can be used for positive change, emphasizing principles of persuasion and behavior change in areas such as health, education, and social media. It is known for developing key concepts in persuasive design and contributing significantly to the fields of human-computer interaction and behavior science.
[Users] make their credibility-based decisions about the people or organization behind the site based upon the site's overall visual appeal.