Never pick a fight with people who buy ink by the barrel.

Don't fight people who practice persuasion

This advice sounds like it's about journalists, and it is—but it's really about something much broader: never underestimate the power of people whose tools are amplification. A journalist, a lawyer, a politician, a marketer—anyone who deals in words and influence as their business. They practice rhetoric constantly. They know how to frame a story, anticipate counterarguments, and make their version stick. If you're just an ordinary person who argues when angry, you're fighting on their home turf.

The deeper wisdom, though, is that this applies to anyone with a platform or profession built on persuasion. Today that includes social media users with large followings, people who write newsletters, podcasters, content creators. They've internalized how to win arguments because winning arguments is literally their job. But there's something non-obvious here too: sometimes we pick these fights anyway, forgetting that we're not just disagreeing with one person—we're disagreeing with their entire ecosystem of experience and skill.

The real lesson isn't to avoid confrontation entirely. It's to recognize when you're outmatched and choose your battles wisely. Some disagreements aren't worth the asymmetrical fight.