It's very easy to be different, but very difficult to be better. — Jony Ive

It's very easy to be different, but very difficult to be better.

Author: Jony Ive

Insight: Standing out by being weird is free; actually improving requires grinding through boring fundamentals while everyone else grabs attention with shortcuts. That's why most rebels fizzle out but the quietly disciplined ones stick around.

Source: Leander Kahney, Jony Ive: The Genius Behind Apple's Greatest Products

It's very easy to be different, but very difficult to be better.

Jony IveLeander Kahney, Jony Ive: The Genius Behind Apple's Greatest Products

Insight

Standing out by being weird is free; actually improving requires grinding through boring fundamentals while everyone else grabs attention with shortcuts. That's why most rebels fizzle out but the quietly disciplined ones stick around.

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Jony Ive

Jony Ive is a British industrial designer, best known for his role as the Chief Design Officer at Apple Inc., where he played a pivotal role in the development of iconic products such as the iPod, iPhone, and MacBook. His work is recognized for its minimalist aesthetic and user-centric design philosophy, significantly influencing modern technology and consumer electronics. After leaving Apple in 2019, Ive founded his own design firm, LoveFrom.

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