People have been scared off Bitcoin by the fact that you needed to put your money in an unregulated overseas p... — Barry Silbert

People have been scared off Bitcoin by the fact that you needed to put your money in an unregulated overseas platform that has been cut off by banks and scrutinized by the Fed. We are looking to remove the pain points and create a way to invest that is faster and more secure.

Author: Barry Silbert

Insight: Most people's hesitation around Bitcoin isn't actually about the technology or whether it might make money. It's about the friction and weirdness involved. You'd have to navigate sketchy exchanges, remember complicated passwords, worry about your coins disappearing into the internet void, deal with banks freezing accounts—it felt like buying something valuable and then leaving it on a sketchy street corner. The barriers weren't just psychological; they were real obstacles that made the whole thing feel riskier than it needed to be. What's interesting here is that this wasn't really about Bitcoin itself being flawed—it was about the infrastructure around it being clunky and deliberately hostile. When you make something easier to use and less legally fraught, adoption usually follows naturally. Think of how email seemed impossibly complicated until interfaces got smoother, or how investing in stocks only became mainstream when brokerages made it simple enough for regular people. The same logic applies to any asset class that starts on the fringes. Remove the headaches, add legitimate guardrails, and suddenly the people who were curious but intimidated actually step in. The thing people want isn't always what's most innovative—sometimes it's just the same thing without all the unnecessary pain.