Nipsey Hussle

It was always a plan that we were going to have a retail side with what were doing musically, like an Apple store or Nike Town. I wanted something where you can come get everything - 'Marathon' or 'All Money' or 'Crenshaw' - and make it like an experience. Especially with what Crenshaw and Slauson meant to my story.

It sounds simple telling people to work hard and never quit, but to really execute and demonstrate those principles takes discipline and faith. Those are the two factors that I believe separate the good from the great, the successes from the failures.