Jeff Bezos

We didn’t ascend from our hunter-gatherer days by being satisfied. People have a voracious appetite for a better way.

If you decide that you're going to do only the things you know are going to work, you're going to leave a lot of opportunity on the table.

All of my best decisions in life and business have been made with heart, intuition and guts…not analysis.

Failure and invention are inseparable twins. To invent you have to experiment, and if you know in advance that it's going to work, it's not an experiment.

People who are right a lot listen a lot and change their minds a lot.

It’s generally human nature to overestimate risk and underestimate opportunity.

If we ran Amazon the way New York City runs their school system, the packages would take 6 weeks to arrive, we would charge you a $100 delivery fee and when the package did finally arrive, it would have the wrong item in it anyway.

I started Amazon when I was 30, not when I was 20, and I think that that extra 10 years of experience actually improved the odds that Amazon would succeed.

When the data and the anecdotes disagree, the anecdotes are usually right.

Above all else, align with customers. Win when they win. Win only when they win.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better.

The human brain is an incredible pattern-matching machine.

What's dangerous is not to evolve.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

Stress primarily comes from not taking action over something that you can have some control over.

You need to be stubborn on your vision, but very flexible on the details.