The truth is that we can learn to condition our minds, bodies, and emotions to link pain or pleasure to whatev... — Tony Robbins

The truth is that we can learn to condition our minds, bodies, and emotions to link pain or pleasure to whatever we choose. By changing what we link pain and pleasure to, we will instantly change our behaviors.

Author: Tony Robbins

Insight: Most of us assume our preferences are fixed—we either like exercise or we don't, we're either disciplined with money or we're not. But this quote points to something more unsettling: we've trained ourselves to feel a certain way through repetition, and that means we can retrain ourselves too. The person who dreads the gym has learned to link it with discomfort; the person who loves it has linked it with pride or energy. Neither is born that way. The tricky part is that this retraining isn't magic. It requires catching yourself mid-habit and genuinely shifting what you associate with something. If you hate flossing, you have to consciously notice how good your mouth feels after, or how sick you'd feel with tooth pain, until that linkage becomes real rather than theoretical. It's almost manipulative in how simple it sounds, which is probably why people resist it—we'd rather blame willpower than admit we're building our own reward systems through attention and repetition. The insight isn't that you can think yourself into anything. It's that what feels natural to you right now is actually something you've practiced into existence. That's either depressing or liberating depending on your mood, but it's definitely true.

Source: Unlimited Power, p. 211, 1987