Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer lay... — Steve Jobs
Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.
Author: Steve Jobs
Insight: Every product you buy is basically a personality test—its design reveals what the creator actually values, not what they claim to. That sleek phone or clunky interface isn't accidental; it's the designer's worldview made tangible. What you choose says something about whose values you're buying into.
Source: Interview with Fortune, 2000