I wake up every morning and think to myself, ‘How far can I push this company in the next 24 hours?’ — Leah Busque

I wake up every morning and think to myself, ‘How far can I push this company in the next 24 hours?’

Author: Leah Busque

Insight: There's something both energizing and slightly unsettling about this mindset. Most of us wake up thinking about the day's obligations, maybe what's for lunch. But this question—how far can I push?—reframes a single day as a frontier. It assumes there's always more ground to cover, always another gear to find. That kind of relentless forward momentum is partly what builds things, whether a company or a skill or a life direction. The tricky part is that "pushing" can mean different things. It could mean pushing toward something genuine—solving a real problem, serving people better, making something you're proud of. Or it can become pushing for its own sake, a treadmill where the number always matters more than the meaning. The people who seem to sustain this without burning out or becoming ruthless tend to have a real answer to why they're pushing at all, beyond just the push itself. What's oddly useful about borrowing this question—even if you're not running a company—is that it cuts through the passive drift most of us fall into. Not every morning, maybe not even most mornings. But occasionally asking yourself how far you could actually push in one day? It has a way of revealing what you actually care about and what's just inertia.