Football is now all about money. There are problems with the values within the game. This is sad because footb... — Johan Cruyff

Football is now all about money. There are problems with the values within the game. This is sad because football is the most beautiful game. We can play it in the street. We can play it everywhere.

Author: Johan Cruyff

Insight: The tension Cruyff is naming here is real and alive. Football—or soccer, depending on where you grew up—genuinely does belong to everyone. It requires almost nothing: a ball, some open space, a few friends. Kids in favelas and housing projects and village squares have understood this for generations. Yet the version we watch on screens has become almost unrecognizable to that street game. The money has warped something fundamental, turning what should be about joy and creativity into leverage, contract negotiations, and ruthless efficiency. What makes this observation sting a bit more than typical nostalgia is that Cruyff played at the highest levels and still seemed to understand what was being lost. He wasn't arguing that professional football should disappear or that money is inherently evil. He was lamenting that somewhere along the way, the sport stopped serving the beautiful thing it could be and started serving the money instead. The priorities flipped. The real sadness might be this: the street game still exists, and it's still free, still beautiful. But fewer kids are playing it now. They're watching professionals instead—glued to screens, thinking football is something you consume rather than something you do.