You cannot reduce the power of story with the tag of money because it's not a share market. So you must know t... — Irrfan Khan

You cannot reduce the power of story with the tag of money because it's not a share market. So you must know the seriousness of the power of storytelling.

Author: Irrfan Khan

Insight: We live in an age obsessed with metrics. How many views? What's the ROI? Can we A/B test it? But stories don't work like that. A single conversation that shifts how someone sees themselves, a narrative that makes them feel less alone, a memory shared across a dinner table—these things can't be quantified or traded. They're not investments with predictable returns. They're something else entirely. This matters because it means storytellers have a responsibility that money can't buy and metrics can't measure. When you tell someone your truth, you're not just exchanging information. You're offering them a way to understand themselves and the world differently. A struggling parent hears your story about failure and suddenly feels permission to try again. A kid reads about someone like them in a book and realizes they're not broken. These invisible shifts are where real power lives. The danger isn't that we undervalue storytelling. It's that we try to make it fit into systems designed for everything else. Real stories can't be optimized into oblivion. They survive because they matter, not because they perform. Recognizing that seriousness means treating the stories you tell—and the ones you listen to—with the weight they actually carry.