When people talk about innovation in this decade, they really mean design.
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Bruce Nussbaum is an American author, business strategist, and academic known for his work in design and innovation. He served as an editor at BusinessWeek and has written extensively on the intersection of design, business, and culture. Nussbaum is also recognized for his contributions to the field of design thinking and his advocacy for its integration into business strategy.
b. 1943
When people talk about innovation in this decade, they really mean design.
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