You will learn most things by looking, but reading gives understanding. Reading will make you free.
Author · 3 quotes
Paul Rand was an iconic American graphic designer, widely recognized for his pioneering work in corporate identity and branding. Born on August 15, 1914, he is best known for creating memorable logo designs for major companies such as IBM, ABC, and UPS, as well as his influential design philosophy that merged art and commerce. Rand's contributions to the field of design have left a lasting impact on how businesses visually communicate their identities.
1914–1996·lived 82 years
You will learn most things by looking, but reading gives understanding. Reading will make you free.
Simplicity is not the goal. It is the by-product of a good idea and modest expectations.
Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.
That’s all 3 quotes by Paul Rand.