Marshall McLuhan

Marshall McLuhan (1911–1980) was a Canadian philosopher, media theorist, and communication scholar. He is best known for coining the phrase "the medium is the message" and for his work on the effects of mass media on society, predicting the rise of the global village brought on by electronic communication technologies.

Art is anything you can get away with.

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I am going to hold a pistol to the head of the Modern Man. But I shall not use it to kill him - only to bring him to life.

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I don't necessarily agree with everything I say.

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We shape our tools, and thereafter our tools shape us.

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Understanding Media: The Extensions of Man, 1964

As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.'

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Affluence creates poverty.

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Advertising is the greatest art form of the 20th century.

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The place of the father in the modern suburban family is a very small one, particularly if he plays golf.

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The destruction of the letter is the price of the enhancement of the spirit.

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